Success Story: From MNC Stress to Farming Success – Vijay Singh Turns a Simple Idea into a Profitable Venture

New Delhi: After a decade in the corporate world, Vijay Singh made a life-changing decision—he left his high-pressure MNC job to pursue organic farming. Hailing from Sunhada village in Baghpat, Uttar Pradesh, Vijay developed a unique high-value intercropping farm model that maximizes profits at minimal cost. Today, he is earning lakhs annually while promoting chemical-free agriculture.

Vijay, an MBA, was inspired by a bio-organic market in Delhi in 2015, which motivated him to adopt natural farming techniques. He now cultivates advanced sugarcane varieties like CoS 8272 and uses ring pit technology to revolutionize traditional farming practices. His key to success lies in value addition—processing sugarcane into jaggery and flavored variants, increasing profit margins by up to 75%.

Leaving the MNC to Return to the Village

After working with some of India’s top companies, Vijay experienced the stress of constant travel and corporate pressure. Motivated by the idea of healthy living and chemical-free food, he quit his job in May 2019 and returned to Baghpat to start natural sugarcane cultivation. Initially, he planted Co 0238 sugarcane, and despite pests and modest yields (300 quintals in the first year), he earned ₹2.70 lakh by selling jaggery and sugarcane, marking the start of his new journey.

Addressing Early Challenges

Vijay focused on soil fertility enhancement by preparing Jeevamrit, Ghanjeevamrit, and cow dung compost himself. He upgraded old varieties to CoS 8272 and CoPk 5191 and adopted ring pit planting technology, which involves digging pits, filling them with organic fertilizer, and planting sugarcane sets in circular patterns. This method ensures better sunlight and ventilation, reduces pests, and allows 25–30 plants per pit. Today, his two-acre farm yields nearly 600 quintals of sugarcane.

Profits Through Value Addition

Vijay’s biggest success lies in processing sugarcane into jaggery, including flavored variants with cardamom, dry fruits, and other natural ingredients. While direct sugarcane sales yield limited profits, value-added products generate ₹8 lakh from two acres, with a net profit of ₹6 lakh (₹3 lakh per acre), achieving a remarkable 75% profit margin. His products are sold locally as well as in Delhi and West Bengal, where organic jaggery commands premium prices.

Future Plans

Vijay is also experimenting with multi-cropping models. He has planted karonda around the farm to protect crops, grown guava on half an acre, planted 200 saajan trees, and intercropped turmeric. He is mentoring other natural farmers and plans to process and market their produce collectively. His advice to small farmers: start intercropping on just 500 sq. meters, sell directly to 25–30 families, and earn ₹25,000–30,000 per month. Vijay Singh demonstrates that farming can be both sustainable and highly profitable.